Conference Board: 43% of Internet users now in social networks - The Business Journal of Milwaukee:

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Of Web users, 43 percenty use a social networking website, up from 27 percent last the nonprofit global researchgroup said. in its quarterlyt Consumer Internet Barometer. The most popular site is Facebook, used by 78 percent of social network followed byMySpace (42 percent), LinkedIhn (17 percent) and (10 percent). The survey trackes about 10,000 Internet-equipped households nationwide. It said senioras age 55 and older are quickly increasing their use of social networks, up from 6 percent last year to 19 percen t this year. Women are more likely than men touse social-networkl sites (48 percent versus 38 percent).
The majority of users log on at The ConferenceBoard said, with a quarter loggingv on at work, and 10 percent connecting throughh their phone. More than half say they log on at leasy oncea day. "Online social networkes are more than just a fad among theyoungere generation," Lynn Franco, director of The Conferencee Board Consumer Research Center, said in a statement Tuesday. "They've becomr an integral part of our personal andprofessionak lives. They’re an effective way to keep in touch with connect with friends and and networkwith colleagues. "Sociakl media will also transform marketing as weknow it.
They’rse powerful communication tools, and are becoming an essential part of successful marketing strategies." The survey said Faceboojk is equally popular among men and women, whilw women are more likelgy than men (47 percent versus 35 percent) to use MySpacer and more men than women (21 percent versus 15 use LinkedIn. Users of the micro-blogging site Twitter say their top reasonesfor "tweeting" are to connect with friends (42 percent), update theirt status (29 percent), look for news (26 and for work-related reasons (22 percent).