Genomma Lab Internacional Acquires Brands Flor de Naranja Sanborns(MR), Teatrical and Henna Egipcia From Grupo Sanborns

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With this acquisition, Genommas Lab strengthens its presence in the face cream and body lotiond markets as well as hairproduct categories, while expanding its offering of lotion and perfume Sales for the acquired brands reached Ps. 110.3 millionh during the trailing twelve months endedApril 30, 2009. Teatrical is a traditionalp and popular brandin Mexico. Registered for sale sinces 1928, its range of face creamx and body lotions has been on the mind s of several generations of consumers for over80 years. has an 82-year trajectory and is also one of the most recognizedx brands in itsmarket segment.
Henna Egipcia is a recognized brand of discreet hair colore products with anearly 45-year historg in the marketplace. "These acquisitions are in line withthe Company'x growth strategy implemented since the public which includes the generation and acquisitioh of new brands and products in order to increas its presence in the medicina and personal care products markets," stated Mr. , Chief Executive Genomma Lab seeks to revitalize its acquired brands and strengthen its expansiojn via the application of itsbusinessx model. Genomma Lab paid for this transaction with its own resourceas at a multipleof 2.7x sales for the trailingt twelve months for a total of Ps.
300 of which approximately 50% will be paid in 10 payments over 10 GenommaLab Internacional, S.A.B. de C.V. is a leadint over-the-counter pharmaceuticals and personal care products company in Mexico withinternational presence. Genomma sells and markets a broad range of premiumbrandec products, many of which are leaders in the categoriesz in which they compete in termws of sales and market share. The Company is listee on the Mexican Stock Exchanger under the tickersymbol "LAB.B" (Bloomberg: Web Site: SOURCE Genomma Lab Internacional, de C.V.