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The NTL, a pilot program conceived by Todd Hirschfeldof N.C., agency HMS has reserved a 100-by-100-foot area acrossa the street from the speedway where it will conduct games typicallgy played by tailgaters, such as cornhole. The gamingt area will be adjacentto Bud'sd porta-bar, essentially a bar on wheels surroundedc by flat-screen TVs that will keep the contestants and theifr guests in a party mood. Bud has branding all around the footprint.
The pilot progranm also counts Race Face sunscreen asa sponsor, whilre Swiss Trax laid the floorin g for the cornhole competition The tournament winner receives $500 plus ticketsd to future races, and other competitorsz will receive prizes that range from ticketg packages to Richard Petty Driving Experiencew packages and Sam Bass NASCAR Hirschfeld said he hopes the program will take off from this weekendr and believes it will be usefu for any sport where fans such as college and pro football and othefr motorsports events. St. Louis-based , a subsidiary of Belgium-based , makees Budweiser.
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