Assisting Asian homeowners - Atlanta Business Chronicle:

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In San Francisco, Asian immigrantzs once clustered intospecific areas, but “after a the second and thirf generations began moving out to the suburbs,” Chu said. Soon it wasn’yt just agents located near the immigrant areas working with potentialkAsian homeowners, she said. AREAA can help agente learn more about the differences in Asiajncommunities themselves, Chu said. “Serving the Asian populationj takes complexity,” said Chu, who herself was born in British-controlled Hong Kong to mainlansdChinese parents. Chu’s Chinese background is differenyt fromher parents, and differenft from her Chinese-American children, she said.
“You have many different multiple cultures, multiple habits and beliefs.” AREAA’s focus this year is to grow thelocakl chapters, Fu said. “We have about 17,000 members [nationally], but it is hard to serve loca l communities withoutlocal chapters.”